Misunderstanding About SEO

SEO is one of the most mistaken and misunderstood terms in the world of marketing.

Let Me Explain How!

Recently I visited a few of our web clients and prospective customers regarding SEO. I found extremely unfortunate about one of the most common questions

“How can I get a top position on Google search results?”
“What are the benefits of SEO for my business?”
“Do I really require to go ahead with SEO for my business website?”
“How does SEO work to earn a good profit?”

It is not uncommon that my customers has already been barraged by telemarketers that promise top search results or guarantee top search listings so I find that it is necessary to roll back a certain amount of what they believe to be true.

I started with the hard truth by explaining how Google works. The promise that Google makes to us as search users are that when you search they are going to do their very best at showing you the most relevant and highest quality information on the web for the phrase you search on. They do a very good job at this which is why we use SEO service.

For most the customers it is hard news to accept the new way of Marketing. The hard news for most of my customers is that their website is not going to get top search results on the most frequently searched terms for their business unless they have quality content. For most of my customers, this means that there is going to be a long and costly road of researching article ideas and relevant search terms, writing custom articles, picking photos and producing a video that communicates their story.

There are dozens and thousands of competitors that are perhaps well ahead of them in this effort and already recognized as the subject authority by Google. Some of the common misunderstandings that I have to help customers “un-learn” are as follows:

Packing a page with keywords is not going to improve search results. In fact, Google may actually penalize your results if they believe you are using spam style techniques.

Customers ask me about “metadata” and while there are a use and importance for metadata and how Google may use this to display site information, it isn’t going to be magic on your search results.

Yes, you can be number one on Google but what does that even mean to you? If your company is “Solar tank Plumbing Repair” and you set up the website with that domain, there is an excellent chance that you will show up as the first listing for that unique search phrase with nearly zero effort. The problem, of course, is new customers won’t know to search for your company name so you want to show up under “Plumber Columbus Company”. That my friend is going to be a long road. So we may help you start out with more winnable terms like “Bangalore City Plumber” if your business is in the suburb of Bangalore City and there are fewer websites with content relevant to that term.

The number one misunderstanding we find is that your “site” does not necessarily have a search result, Google doesn’t list websites, they list web pages. There is a key difference here. Each page of your site can be optimized for a different term and as such, it is the pages that show up in search results. What can be helpful is to do an analysis of your existing website and find out using Google Webmaster Tools – which pages are already showing up in Google results and for which terms. There may already be some traction for some pages on your site that can be taken advantage of to further improve those pages so they perform better. This may include bolstering the content of those pages as well as finding ways to bolster internal and external quality links to them.

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Marketing Tips for Financial Advisors

As a financial advisor you are responsible for providing your customer with valuable information and advice on how to invest and utilize their money. This is not a job for the feint hearted and you need to know your industry in-depth to be able to make recommendations based on current trends.

As you can imagine, customers are very wary about the advisor they use. This is understandable because they don’t want to take unnecessary risks with their finances, especially when expecting to increase their funds for their retirement one day.

It is imperative that you take your marketing very carefully, ensuring that you reach your audience effectively and prove that you are a top choice to help them with their investment options.

The first step to success is to design an easy to use and informative website that can become a valuable resource for customers looking for various financial information. By increasing your brand visibility and becoming a resource in your industry, you can increase your customer base. If you become a reliable source of valuable information, more people will turn to you for your financial advisory services rather than using a company that they don’t know or have never heard of.

This is all about brand awareness, which is why your company should have an easy to remember and recognize name and logo. Over time your logo will be recognized by potential customers as the one that gives them the best and current advice and recommendations, again leading to your success.

Become an expert in your field. While you probably are already an expert in terms of knowledge and experience, it’s now time to prove that to your customers. You can create a blog which links back to your website. Writing regular blog posts on the latest financial trends can help you improve your visibility and prove to your customers that you are a top choice when they’re looking for financial advice.

Newsletters are a great way to reach your audience on a regular basis. It is imperative when creating a newsletter that you are consistent in when you send it out. This can be weekly or monthly, depending on your schedule. Remember your customers will expect to receive your newsletter regularly, so don’t fall into the trap of leaving it for another week. Again you need to write current and quality tips, advice and news.

It’s important to be aware that newsletters are not about selling, they are about you having an opportunity to inform your audience and get them to remember your name when they are looking for a financial advisor.

Another top financial advisor marketing tool is articles. There are a number of websites that promote articles across a range of topics. You should ensure that you have regular articles being published, enabling customers to find your company when searching for certain financial products and advice.

Press releases are an opportunity to keep your customers informed while telling them valuable information about you and your business. It is imperative when writing press releases that you eliminate any industry jargon and ensure that they are easy to read, enabling customers to understand what you are trying to portray.

A good opportunity when looking at your financial advisor marketing is to choose a services company that specialize in your industry. They should have a team of professional writers with extensive experience in the financial sector that can write your newsletters, articles and press releases for you, maybe even your website content. This can ensure that you provide customers with easy to understand and up to date information without taking time out of your own busy schedule.

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5 Questions You Need To Ask Your Financial Advisor

When it comes to how to handle your hard-earned money you just can’t be too careful. Many a person has put all of their trust and savings into the hands of an advisor who may not have had the expertise or knowledge as to the best way to handle the funds. In an instant you could find yourself having to start all over again. One bad investment or decision could wipe out a lifetime of savings.

When you are considering the services of a financial advisor, there are some important questions you should ask before you entrust him with your money. It is better to be well-informed before you hire him rather than sorry later that you did.

1. Is this advisor a fiduciary? In simple terms, a fiduciary is someone who will put the best interest of his or her client above his own benefits. A beneficiary has to tell you ahead of time how much he charges for his services. In addition, they have to tell you how they earn their money and let you know if they have any potential conflicts of interest that would prevent them from offering you comprehensive and fair services.

2. You should ask about this financial advisor’s experience. Don’t be afraid to ask about his schooling, degrees, certifications, and licenses. There are many degrees of knowledge that a financial advisor could achieve to make him even more valuable in his profession. After passing a 10-hour exam, an advisor can move up to the title of certified financial planner or CFP. The more knowledge and expertise your advisor has, the more well-informed decisions he may make on your behalf.

3. Find out upfront what this advisor charges and how he bases his fees. It’s best to know from the start if there is a base fee to set up your portfolio. You should also know if you will have to pay based on a percentage of your assets. If a financial advisor receives a commission on certain products, it will be to his advantage to sell them to you but not necessarily to your advantage to purchase them.

4. Find out what kind of approach he has towards investments. This is an important question because you want someone who is on the same page as you are. If you are a conservative investor who is willing to wait patiently for your funds to grow you should not be paired up with a risk-taker who is looking to reap large rewards quickly. Sometimes this tactic works but when it doesn’t it could be devastating.

5. Will this person be your dedicated financial advisor or does he work for a company, where you will be subject to different advisors as time goes on? You want to work with someone you trust and once you establish a solid relationship you will feel more secure in working towards the same goals.

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Problems Associated With Asset Management

Asset management can throw up many issues regardless of where you go for it. The interesting thing is that many people have started sharing their experiences on asset management, which can potentially save time and energy for a newly employed organization or professional and learn many new things in the process.

It is important for you to known some problems that are associated with asset management. Here are some of the most common problems that you should know about.

Lack of information in the evaluation
When a large team is asked to deal with the asset management of the company, sometimes the updates or information is too difficult to assimilate. This may be because there is lack of coordination and some parts of the business not being covered completely.

Miscommunication or lack of communication among departments
This is the most common problem that involves human error. The miscommunication or lack of information can range from something as small as missing one decimal place to having discrepancies on record.

Lack of skills to manage assets
The technical skills and knowledge to mange assets is also equally important. If the team does not have the requisite experience in doing so then this incompetence will lead into disaster. A lot of management related issues may come up due to this.

Lack of technology needed by the company
For instance, you have all the skilled people you need. But you do not have the latest technology that matches their qualifications for doing the job then again you are fighting a losing battle. You may get some performance, but it will still be better if the technology matches the skills of your team.

Lack of support
When there is lack of support in any given task, it is bound to fail. The same happens with asset management. The lack of support or management among departments may not be conducive for positive results.

No or little balance in asset elements
Balance is the important factor for sustainable long-term growth. When there is balance in the different figures and categories represented in the charts and the core outputs then this implies good management. In addition, lack of balance implies that there are some things or people need to be modified or changed.

Lack of risks taken adversely affecting long-term growth
When one asset is being managed there is also a tendency to remove all risks, when in fact these risks are contributing to the company’s growth and positive returns. Avoidance of all risk is therefore ill-advised. One should, however, seek to have enough insurance coverage so that any unforeseen circumstances do not render the asset useless.

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Benefits of Credit Card Machines for Business

Other than credit card machines, technology has produced many notable effects, including the credit card machine. In the 21st century, people open themselves up to technology from the very center of their being. It has the added benefit of leading to an increase in the use of credit and debit cards. Additionally, the coronavirus’ arrival has also contributed to the increased use of contactless transactions. EMV cards are replacing magistrate premium cards. EMV chip cards give you the ability to make contactless payments. The merchants must have advanced payment terminals to accept such payments.

Credit and debit cards are used almost exclusively in today’s business world. To take your business to the next level, you must associate it with a credit card machine. The processing and payment services you need for online sales include a merchant processor that provides you with an online payment gateway. There will always be online modes that people will prefer to use, regardless of the volume of transactions. As a result, you have to use an advanced piece of equipment, such as a credit card machine, in tandem with your business.

Advantages:

Just because we’re living in the 21st century, it’s impossible to conceive of life without modern technology. A large number of businessmen prefer to stick to established business models. However, sometimes you have to alter your plans according to the current situation. This means that you need to be one step ahead of everyone else in the business. You will lose customers otherwise. An establishment that gets access to a credit card machine will enjoy countless benefits. Listed the benefits; so, don’t miss the following:

Obtain Legal Recognition for Your Company:

Accepting card payments using digital payment terminals is a legitimate business practice, so it should help your company a lot. The card brand name will be printed on the POS, and thus the customers will have no problem noticing it. This logo will be featured on the same online marketplace as well. The greater the number of customers from outside the country, the more money you’ll make.

Increase Your Profitability:

To accept various forms of payment, like credit cards, Google Pay, Apple Pay, and more, use a credit card machine at your business. Creating a positive impression on your customers is quite simple, but it also keeps your customers loyal. A credit card machine, thus granting flexibility in the ecosystem of online payment, provides customers with many payment options, thus allowing them to pay bills in various ways.

How to stay ahead of the competition:

Many businessmen have not yet fully embraced digital equipment, making small-business models in the early stages of transition. To accept online payments, your business equipment must be upgraded. If customers are no longer carrying cash, you can outpace your competitors. Research has shown that when customers use their cards to make a purchase, they spend more. Additionally, because you will make a substantial profit from accepting card payments, it’s highly recommended that you do so.

Cash Flow Improving Measures:

The customers’ card payments get settled quickly when they pay with a card. Everything is done electronically, so you don’t have to go to the bank to deposit the money. Additionally, you don’t have to wait for customers to pay you. Your cash flow will thus improve.

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Are You Choosing the Right Stock Market Advisory Company

What do you do if you want to learn driving a car? You will try to find an expert teacher, isn’t it? You do not want to avail the services of a novice individual to help you out, but a professional person can provide you the vital tips and most importantly guide you efficiently. Similarly, when it comes to investing in the stock market for the first time, you require a knowledgeable advice to attain your financial goals and get profitable returns.

If you are a beginner, then it is quite obvious that you may be having no information about the process of buying the right shares in the market. In such a situation, getting the right tips from an experienced financial advisor or a registered advisory company will truly prove to be a great blessing in disguise. However, there are some of the important things that have to be kept in mind while choosing the top stock market advisory company, which are as follows:

How much assistance do you actually require?

Before you make up your mind to hire an advisor, it is imperative that you must first decide about the kind of service you require from them. You may need their help at the beginning or during the time of any issues. This is because an advisor has to formulate a map according to your requirements. Hence, it is suggested to ascertain your needs first and then take further action.

Choose a top ranked advisory company

It is a very important point that has to be taken into the consideration. Availing services of the well known advisory company or a financial advisor is an absolute necessity. Make it a point to carry out a proper background or research work about the company. Check out their credentials, reputation, experience, etc before hiring them.

Asking for a sample financial plan initially makes sense

When hiring a financial advisor, then do not forget to ask for sample plan first. It is imperative to note that there is no such thing called the perfect plan. A sample plan will help you to determine whether an advisory company is actually making sense according your requirements or not.

Conclusion

The financial planners or advisory companies can really turn out to be the greatest asset for you if you choose the best one. They are just like the professional sailors who can help you out to sail through stock investment related problems quite efficiently.

Deepak is a financial advisor who likes to provide quality tips to the people facing any issues with regard to investing in the stock market. He likes to keep himself updated about the stock market by reading articles, news and blogs, etc.

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5 Areas Where Interest Rates Matter!

Although, we hear, a lot of opinions, about, interest rates, and their trends, and impacts, very few people seem to understand, the significance, and importance/ relevance, of these rates, in several areas of our lives! After, many decades of involvement, in political campaigns, leadership, leadership training/ planning, real estate, financial sales and consulting, etc, I strongly believed, one benefits, by understanding, more about these, and how they affect, many things, in our lives! Whether, related to personal, organizational, and/ or, public finance/ spending, home ownership and related costs, credit – related issues, business matters, stock and bond pricing, etc, interest rates, truly, significantly, matter! With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, 5 of these areas, and how the cost – of – money, makes a significant difference.

1. Bond prices and interest rates: The price of a bond, generally, is inversely – related to interest rates! When these rates go down, prices, rise, and when they go up, the inverse occurs! Bonds have, what is known, as, a par – value, which is the price, paid, at the end of the term. Markets usually set these at 100, which represents $1,000 per bond, at maturity. However, during the period, the pricing can rise or fall, which impacts, liquidity – related issues!

2. Mortgage rates: For the last few years, we have been witnessing and experiencing, record – low, mortgage interest rates, which have helped the overall, real estate/ housing market, especially, in terms of, pricing increases! In most areas of this country, we are seeing, home prices, at their highest levels, ever, by a significant, dramatic amount! When this rate, is low, a home buyer is able to buy, more – house – for – his – bucks, because, his monthly payments, are so low! Consider, however, what might be the potential ramifications, and impacts, when these rates, will, inevitably, rise?

3. Consumer credit: Low costs of borrowing, help the automobile industry, in terms of consumer financing, etc! Although, not as much as other vehicles, rates on credit card debt, are lower, and there are often, shorter – term, promotions, offering deals! However, since, most of these are variable, and based, on some index, etc, what happens, when there is an increase, in this?

4. Business borrowing: Another area affected, is business cost of borrowing! Presently, they have had access, to relatively, cheap – money, which helps in reducing the costs of borrowing, overall operations, purchasing inventory, etc. But, what happens, when this, ticks – up?

5. Impacts on stock market prices: For some time, because bonds have paid so little, in terms of dividends, etc, many have considered, the stock market, the only game, in – town! In addition, many corporations, have seemed, better – off, than they probably are, and we have witnessed, a higher, ratio of prices to profits, than in the past! How long will this last? How high can it go?

Many factors impact these issues, especially: actual and/ or, perceived inflation; consumer confidence; politics/ government actions/ the Federal Reserve, etc. The more you know, and understand, hopefully, the better – prepared, you will be!

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Setrega – A Global Analytical Regulatory Platform

Setrega is the Global Regulatory Analytical Platform which provides a comprehensive solution to the financial institutions for complying with one or more Regulatory Authorities. Through highly customizable and end-to-end automation, Setrega helps clients to configure Reporting Data, Reporting API, Connecting/Integrating Settings, Report Generation Requirements, Report Validation Requirements, Report Submission Mode and Feedback Management. As a Global Regulatory Analytical Platform, Setrega is designed to integrate with any financial services firms to receive regulatory data and process them to regulatory reports in specific formats with minimum customization effort.

Currently, all financial institutions are facing problems with dynamic changes in regulatory requirements, implementation risks associated with regulatory reporting and managing regulatory report error handling. All financial institutions are forced to adapt to these challenges and continuously seek for solutions which are cost-effective and accurate, with real-time feedback management. Sensiple’s Setrega fits into this emerging environment by supporting multiple Regulatory Authorities with an end-to-end automated solution.

Regulation Complied Preconfigured – ESMA – MIFIR/MiFID II, Monetary Authority of Singapore (MAS), Superintendencia Financiera de Colombia (SFC) etc.,
Significant benefits of the Global Regulatory Analytical Platform are,

Automation Capability

Financial Institutions gets the advantage of preparing and submitting regulatory reports without manual effort.

Comply with new Regulations without risk

Setrega provides flexible data source configuration, API mapping and reporting format changes with minimum customization in product level which ensures relief from regulatory and compliance risks for the financial institutions working in various regions.

Scalability

Depending on the Institutions type like Buy Side/ Sell Side/venues, Setrega is scalable in terms of increasing number of connections, the humongous volume of data, more number of reports and formats, increased number of submission modes and regulatory authorities.

Transparency

Handling a large volume of data gives challenges in managing data to auditing; Setrega makes it more accessible by allowing the clients to have full control over data by powerful data transparency method.

Dashboard

Setrega act as a one-stop shop for all regulatory reporting for financial institutions. A vastly informative dashboard in Setrega provides all historical, current and scheduled regulatory reports and its internal & external statuses in graphical and tabular representations.

Regional Coverage

Financial firms who run their business across the globe get benefited from Setrega as one solution solves all the regulatory and compliance needs. It is successfully verified with major regulatory frameworks like MiFID II and NFA (National Futures Association) and regulatory authorities like SEC and SFC.

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The Rise of Online Payment Gateways

The cashless payment system is growing exponentially with evolving payment methods, rising e-commerce use, enhanced broadband connectivity, and emergence of new technologies. Can increasing incidences of cyberattacks and spams hamper the growth of online payment market or will it continue to grow at a rapid rate?

The global digital payment industry is expected to hit the USD6.6 trillion mark in 2021, registering around a 40% jump in two years. The cashless payment methods are rapidly evolving with ground-breaking innovations such as mobile wallets, peer-to-peer (P2P) mobile payments, real-time payments, and cryptocurrencies. In the growing digital age, many payment technology companies are collaborating with traditional financial institutions to cater to the latest consumer and merchant preferences. Due to enhanced broadband connectivity, increasing mobile commerce, emergence of new technologies such as Virtual Reality, Artificial Intelligence, and rapid digitization, billions of people have started embracing contactless payments in both developed and emerging countries. Besides, surging e-commerce businesses, digital remittances, digital business payments, and mobile B2B payments are boosting the non-cash transaction ecosystem.

Cashless transaction method users across various generations are widely adopting the digital peer-to-peer (P2P) apps as they are more appealing and flexible to use. In-app payments or tap-and-go transactions take seconds at the checkout and allow users to make payments anytime and anywhere. Tokenization, encryption, Secure Sockets Layer (SSL), etc., offer multiple ways of securing payments while enabling digital transactions. Moreover, the users do not have to fill in information every time to complete the payment process. Thus, online payment gateways play a crucial role in the economic growth, enabling trade in the modern economy. With social distancing rules in place, digital payments have become an obligation for contactless transactions rather than just a transaction alternative to prevent the spread of coronavirus.

Digital Commerce Empowering Businesses
Electronic payment systems have become a crucial part of businesses as consumer inclination towards online shopping is expanding. With broadening internet penetration, increasing use of smartphones, and diverse options for e-transactions, most consumers are preferring online channels over traditional brick-and-mortar stores for shopping. Therefore, businesses are shifting online with an electronic payment solution to maximize their profit earnings. Automating the electronic payment system eliminates the scope of errors and saves a considerable amount of time and effort. High standards for detecting and preventing fraud in digital transaction systems and AI-based fraud detections protect users from security breaches. By providing the flexibility for making payments through credit/debit cards, mobile money, e-Wallet, etc., the businesses can expand their customer base. The electronic payment process improves customer satisfaction as customers do not need to count cash or deal with paperwork whenever they want to make the transaction.

Biometric Authentication Enhancing Security
Biometric authentication involves recognizing biometric features and structural characteristics to verify the identification of an individual. The verification method can involve fingerprint scanning, facial recognition, voice recognition, vein mapping, iris detection, and heartbeat analysis. With the rise in identity theft and fraud, biometric authentication has become a reliable and secure alternative for making digital transactions. According to a recent research, biometrically verified mobile commerce transactions are expected to constitute a massive 57% of the total biometric transaction by 2023. Biometric payment cards are also becoming popular as they support tap-and-go payments, allowing users to make faster digital transactions. The digital payment technology provider, Worldline is partnering up with the French FinTech, A3BC (Anything Anywhere Anytime Biometric Connection), to protect mobile phones from intrusion with a two-factor authentication process. The combined solution eliminates identification through a single touch, rather it recognizes fingerprints through a picture of the hand. MasterCard is planning to bring FinGo’s vein-scanning payment solution that facilitates users to authenticate transactions.

Dominance of Mobile Wallets
In 2019, mobile wallets overtook credit cards to become the highly adopted payment type globally. Digital wallets offer flexibility to users to store multiple payment methods in one digital home and turn cash into electronic money required for online or in-store purchases. Financial institutions have already started to embrace the digital wallet trend by offering virtual cards to business customers. The virtual cards stored in digital wallets consist of details like 16-digit card number, CVV code, date of expiry and work just like the physical plastic card. Currently, only 37% of merchants support mobile payments at the point of sale, but with the rising adoption, merchants are willing to invest in technologies facilitating digital wallets. The virtual wallets can save money due to low processing costs as they limit transaction values and frequency. Artificial Intelligence (AI) is improving the user experience with regards to transactions with ChatBots, designed to execute and robotize essential exchanges as per the user’s interest. Besides, cryptographic money-based e-wallets are being embraced by new companies to small-medium organizations for storing digital money. Smart voice technology is contributing to the growth of smart voice wallets ever since Amazon propelled the principle of this platform, which is now being followed by Google and Apple.

E-Commerce Boom Accelerating Digital Payment Market Growth
E-commerce growth at an exponential rate is creating shock waves, and the sonic boom is reverberating across the FinTech sector. The growth of many e-commerce companies is driven by the kind of financial services they provide. Digital transactions make it convenient for the buyer and seller to make transactions and remain loyal to the market space. The COVID-19 pandemic added a different dimension to e-commerce innovation, introducing newer trends such as payment alternatives at checkouts (not with digital wallets), virtual cards, QR codes, and other touchless transactions. Besides, the Buy Now Pay Later (BNPL) trend is dominating the e-commerce industry as it relieves the financial burden on the buyer. BNPL involves a soft credit check, so the consumers can buy what they need, keep the inventory moving, and pay overtime without affecting their credit score. BNPL provides businesses with much-needed liquidity and greater flexibility at the checkout.

Influence of COVID-19 Pandemic on Digital Payment Market Growth
Digital payment systems have moved beyond their peer-to-peer (P2P) transfers and bill payments. The COVID-19 pandemic allowed digital payment systems to showcase their strengths, such as a strong understanding of hyper-local markets and its ability to establish strong local partnerships. Businesses and consumers increasingly “went digital” for providing and purchasing goods and services online. When the pandemic hit, people did not want to touch or exchange cash due to the paranoia of catching the infection from physical currencies. Several governments around the world introduced digital financial transfers to provide COVID-assistance. Owing to lockdown measures, consumers shifted to online platforms, which catapulted the demand for digital payment systems. Now, digital platforms have become an essential component of people’s lives, and consumers are more likely to continue shopping online in the post-pandemic period. The dramatic shift in consumer behavior is likely to augment the demand for e-payment systems even more. Therefore, companies are focusing their attention on digital mediums to meet the new customer demands and thrive businesses in the changing market scenario. Organizations are reimagining customer journeys to reduce friction and provide new security features. Payment companies such as PayPal and Square Cash are staffing up across the board to better understand the rearrangement of societal norms and stabilize the business in the near future.

e-Payment Systems are the Future
With increasing smartphone and internet penetration, consumers are becoming tech-savvy, which presents endless opportunities for the digital payment markets. Post-pandemic, digital payment systems are anticipated to continue to flourish over the years to come. While cards remain the first choice for payments around the world, mobile wallets are quickly gaining traction. The traditional cash flow is declining in bank branches and ATMs, demonstrating a power move towards a cashless society. Currently, China dominates the global mobile wallet consumption, followed by South Korea. However, there are still many countries that are highly dependent on cash due to lack of trust towards financial institutions and lack of proper broadband infrastructure, etc. In the near future, social media-initiated payments, biometric payments, voice-activated payments are likely to become mainstream in developing countries as well.

Cybersecurity and Privacy Concerns with Online Payment Solutions
Cybersecurity and privacy threats have become a troubling concern with the increasing incidences of online fraud. According to the Mastercard survey, one out of four consumers experienced some kind of fraud in 2020, ramping up the cybercrime rate by 49%. In the first half of 2020, online scams increased by 73.8% from 2019. However, adopting new-age technologies such as multifactor authentication, biometrics, 3D security, Artificial Intelligence, and Machine Learning can help control fraudulent activities such as phishing, virus attacks, etc. Shifting to contactless cards, QR codes, and tokenization can also help mitigate risks associated with digital payment solutions. Besides, sensitizing end-users about the secure application of e-payment solutions through amplifying efforts towards building financial literacy can help to prevent frauds. The emergence of mobile commerce and the evolution of e-payment platforms backed by robust security solutions can help to drive the goal of making the economy truly cash-less.

According to TechSci research report on “Global Payment Gateway Market By Type (Hosted, Self-hosted & Bank Integrated), By Enterprise Size (SME and Large Enterprise), By End-User (Retail, Travel & Hospitality, Healthcare, Education, Government, Utilities & Others), By Region, Competition, Forecast & Opportunities, 2026″, the global payment gateway market is expected to cross USD15 billion mark in 2019, registering a CAGR of 22% by 2026. The growth can be attributed to the increasing demand for online transactions, rising broadband connectivity, and exponential growth of e-commerce across the world.

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Give a Chance to Binary Options Trading This Season

Binary options trading has a lot of rumors and controversy around it, but it is, in fact an easier and enjoyable form of trading. Especially if a person is new to the world of trading, as this is easy to understand. In binary options trading, a trader bets on stock and either earns money if it matches within a certain amount of time or loses it. That is why it’s a risky but equally exciting way of earning money. There are just two options of ‘yes’ or ‘no,’ hence the name binary.

If the stock price does not fall on the correct side of the strike price within the expired time and date, then the trader loses the money. But if it does fall on the correct side, the trader gets a profit.

For example, if a stock is trading at $60, the binary option has a strike price of $65 and expires at 12 pm the next day. The trader can buy the option for $50. If, after the expired time, the money goes above $65, say at $100, then the trader gets a profit of $50 (100 – 50). But if the money falls below $65, that is, it’s out of money, then the trader suffers a loss. Either way, it is good for practicing day trading as it helps in building an accurate intuition.

Another important part of binary options trading can ensure that the trader is not getting into any scam sites. This is because there have been cases of the trading system being rigged and the company profiting from all the activities. That is why a binary options broker is essential for the trading to be legit. Brokers help manage the amount, and they also do not take any commission for a trade that ended in a draw. Brokers are necessary for any trading because whatever profit the trader earns from trading will be their own wealth. There are no cuts from the amount, except for the commission the broker gets. But the majority of the amount goes to the individual.

Here are some of the benefits of having a brokerage account and a stockbroker:

· Trade with many companies – The person can place their options on any stocks that the broker has access to. And this may be every company listed in the New York stock exchange or Nasdaq stock market.

· Individual and independent trading – With brokers, an individual has direct access to the foreign exchange in stocks. That gives the independence to invest in international stocks and decide the stock selection.

· One-time money management – Many brokers understand the importance of other investments like bonds, mutual funds, and bank account products. Hence the broker lets the trader get a single environment that can take care of all this, letting the person have a simplified path to money management and not have accounts spread out for different investments.

· Customer service – Brokers also give financial advice that goes beyond finance or trading. Every broker has a different form of service, but working with a broker will also help get different resources for better managing the finances.

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